Criolite
How Curao' Marketing increased sales, growth and scale with their marketing & marketing operation services.
At a glance
Challenges:
- Retain regular customers
- Bring back old customers
- Get new customers
- Online customer support
- Brand image uniformity
Solutions:
- Short term goals
- Long term goals
Objectives
Criolite, Corp. needed to:
- Increase sales.
- Build a cohesive branding image.
- Build brand awareness.
- Improve online customer support.
Solutions
Short term goals:
- Identify all buyer personas, target them and increase sales.
- Develop an online customer support to assist the retail sales team.
- Build online brand trust.
- Develop an online community by developing a written brand voice.
Long term goals:
- Improve branding image.
- Increase brand awareness thru local media by integrating public relations & content marketing.
- Increase new customers base.
- Identify and develop new products & services.
- Develop brand ambassadors thru community management.
We have contracted marketing services for Criolite for several years. Curao' is an expert in highlighting the differentiation of our product and brand. We are pleased.
Results
100% SALES INCREASE
Profits doubled during 3 years in a row.
150% FOLLOWING INCREASE
Social media growth improved during the first 12 months with an estimated 500+ thousand impressions.
NEW FACILITIES
Criolite, Corp. increased their production facilities by approximately 500% in size and opened an additional retail store.
NEW PARTNERSHIPS
The brand awareness plan integrating public relations and content marketing brought new partnerships with local health organizations consolidating the brand as the leader in their industry.