Instituto Fonemi de Puerto Rico
How an education and services organization offering only in-person services was able to to stay afloat during the COVID-19 pandemic with our services.
At a glance
Challenges:
- Brand Image uniformity
- Brand awareness sync with PR
- Relevant content creation
- Develop brand awareness for institute and academy but keeping same social media accounts.
- New patients and students registration.
- Special Education institution brand awareness.
Solutions:
- Short term goals
- Long term goals
Objectives
Istituto Fonemi de Puerto Rico needed to:
- Increase the registration for their special education academy and speech pathology services.
- Build a cohesive branding image.
- Increase their digital brand awareness.
- Create relevant content
- Synchronize their public relations efforts with content marketing.
Solutions
Short term goals:
- Website redesign: user and mobile friendly.
- Branding uniformity throughout their digital presence. (website, social media, etc.)
- Synchronization of content marketing and public relations.
- Increase registrations to their special education academy.
Long term goals:
- Improve content quality.
- Increase digital brand awareness by converting the interviews obtained in local media outlets thru public relations to social media content.
- Increase new patients base.
- Increase the use of testimonials in digital marketing.
- Identify and develop new services.
Curao 'has made an extraordinary difference in our exposure on social media and, more importantly, in the arrival of new patients. Ivelisse's creativity, friendliness, disposition and constant availability are top notch. I can mark a before and after since he took the reins of everything concerning our marketing and exposure. I recommend it without reservation. Grateful!
Results
100% ACADEMY REGISTRATION INCREASE
A social media paid advertising campaign doubled the registrations from the previous year for the new school year.
50% NEW PATIENTS
The institute increased the amount of new patients in need of speech language treatment compared to the previous year.
NEW HIRES
Instituto Fonemi de Pueto Rico is now continually hiring additional personnel to serve the increased demand.
NEW SERVICES
The COVID-19 pandemic became an opportunity to design a new service called Fonemi Virtual where the speech language pathology services and the academy classes are given 100% online. Fonemi Virtual is used with current patients and students, but also with new customers from countries like: Costa Rica, Colombia, Dominican Republic, Puerto Rico and USA.